In conjunction with the start of 2024 Training Camp, New Orleans Saints Owner Gayle Benson will be auctioning off her “My Cause My Cleats” custom Jordan sneakers on NFL Auction. Designed by New Orleans artist Sandi Demeo, these hand-painted custom shoes were made in memory of Tom Benson and highlight the Gayle and Tom Benson Charitable Foundation. All proceeds from the auction will go towards the Foundation.
"I was humbled to participate in the My Cause My Cleats initiative last NFL season and I was thrilled to use this platform to pay tribute to my husband, Tom Benson," said Gayle Benson, Owner of the New Orleans Saints. "Tom's generosity continues to inspire me today and it was with great pride to have the opportunity to continue his legacy through this outstanding initiative."
"Joining the My Cause My Cleats initiative is just another example of Mrs. Benson's unwavering support of our Community Relations endeavors, and her participation helps to provide an increased awareness of the charitable causes that are supported by our players as well," said Elicia Broussard Sheridan, Vice President of Community Relations and Youth Sports Development for the New Orleans Saints. "This unique piece of art not only pays homage to Mr. Benson, but also provides an opportunity to raise funds to impact the lives of members in our community."
The Gayle and Tom Benson Charitable Foundation, established in 2007, is inspired by the lifelong philosophy of Tom Benson: to make the community in which you live stronger by giving back and making a positive impact. The Foundation serves the Gulf South region through donations, grants and investments and has donated more than $100 million to schools, universities and hospitals throughout the region.
Since 2016, My Cause My Cleats has allowed NFL players, coaches and staff across the league to recognize various causes and non-profit organizations they support. The program celebrates the positive impact the NFL can make in communities across the world. The initiative allows NFL personnel to use their platforms, both on and off the field, to bring important causes to the forefront.
The custom sneakers are posted for bidding on NFL Auction. BID NOW >>
New Orleans Saints players reveal their community causes beyond the game with custom cleats for Week 13 as part of the NFL's My Cause, My Cleats initiative. For a full list, visit www.neworleanssaints.com/community/my-cause-my-cleats